To be a good writer, you have to think outside the box, go above and beyond in your descriptions and language. The reader has to feel as though they’ve been invited into a secret world built just for them that they will want to re-visit over and over again. This is true whether you are writing a novel or writing content for online marketing. They will cheer for the main character every time they succeed, cry when they fail, and cheer again when they pick themselves back up.

I’ve been thinking of writing as it applies to marketing too, it’s not limited to just novels and biographies. Marketing is described as the action or business of promoting and selling products or services, including research and advertising. As a company they want to invite customers to try their products and services and to return to the same company again and again. The type of language and descriptions that are used are crucial for gaining a customers business and also their respect. I have been disgusted by ads in the past, I wouldn’t even consider the product because the image that was presented to me was not appealing in the slightest.

Above and Beyond